![]() ![]() ![]() ![]() This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. What are data analysis tools?ĭata analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. The problem? An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. Over two thirds (69%) even said they were making measurement and analytics their top priority. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Data makes the world go round, and knowledge is indeed power, now more than ever. ![]()
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